In the world of Digital Marketing, Display advertising plays a crucial role in a company’s potential revenue and success, in regard to both direct response campaigns and brand awareness campaigns. Often known as banner advertising, Display advertising can be a relatively cheap method of exposing your brand to large numbers of potentially relevant audiences.
Display adverts appear on actual websites rather than in search results, delivered through various networks, the largest of which is the Google Display Network. You can submit text, image, or video content for your adverts, all with the aim of representing your brand and product/ service in the appropriate and most effective way.
Selected by their contextual relevance and context to your brand, your advert will appear on various websites across your chosen target area and audience demographic.
There are over 2 million sites in the Google Display Network alone, so when aiming for the biggest net audience, display adverts are your best option.
Our digital team at Videologic will determine where display marketing might fit into your digital marketing strategy and seek out the placements that will result in the best engagement and conversions.