Videologic provides programmatic and addressable TV buying solutions, bringing the power of software to television advertising.
Our data-driven marketing and programmatic buying deliver solid results for advertisers looking for reduced complexity, lower costs, reliable data and improved brand lift.
Until recently, the benefits of programmatic advertising have been overtly absent when targeting the biggest screens in the house, TVs, thriving more on the second-screen digital media devices.
However, our solution extends many of the benefits digital buying offers – like targeting and reporting insights – to television advertising. In doing so, it enables advertisers to plan campaigns holistically, across every screen, while providing more flexibility to shift spend and optimise on reach and frequency.
As well as providing the broadcasters with more opportunity to showcase their inventory to buyers, resulting in a higher worth for their product.